What's Cookin'? Plenty, If You Have All The Right Tools

Posted by Rebekah Donaldson on 8/26/14 9:17 AM

Think of platforms such as HubSpot and Volusion as well-equipped kitchens 

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Topics: Performance, Lead Generation, Design

A Great Web Platform Doesn't Guarantee Great Design

Posted by Rebekah Donaldson on 8/11/14 3:20 PM

HubSpot provides excellent services and technology, but it doesn't build websites.

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Topics: Performance, Design

Tales From Blunderland: Failure To Call A Halt

Posted by Rebekah Donaldson on 7/23/14 2:59 PM

It's important to respect the law of diminishing returns when revising marketing material.

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Topics: Performance, Lead Generation, Design

Customize Your Introductory Pitch To Boost B2B Prospecting Responses

Posted by Fiona Hughes on 7/16/14 1:19 PM

B2B Marketing & PR Expert, Fiona Hughes shares advice on how to show prospects that you've done your homework and understand their needs.

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Topics: Performance, Lead Generation

Lean B2B Marketing: Few Tactics -> Fast Implementation -> Big Results

Posted by Rebekah Donaldson on 7/11/14 1:40 PM

Be skeptical about new tactics -- especially if you're a very small marketing team.

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Topics: Performance

Surprise: Effective Networking Involves Working

Posted by Rebekah Donaldson on 6/5/14 9:40 AM

If you are genuinely interested in firming up your connections, act like it

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Topics: Performance, Lead Generation

Example Migration to Hubspot & DIFM Inbound Marketing Services

Posted by Rebekah Donaldson on 10/8/13 7:00 PM

One client's path to the Hubspot platform and Do-It-For-Me (DIFM) inbound marketing services

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Topics: Technology, Performance

Inbound Marketing's Chutzpah Factor

Posted by Rebekah Donaldson on 10/1/13 9:43 AM

Blog conversations are great, but those take an uncommon degree of chutzpah. Anyway, the point is to foster fruitful interactions (see infographic below).

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Topics: Technology, Performance, Lead Generation

How Does B2B Inbound Marketing Ensure Sales Results? (It Doesn't)

Posted by Rebekah Donaldson on 3/8/13 10:04 AM

Recently an overseas company got in touch seeking comprehensive services. In the course of exchanging information, I got a nice direct question about something that's usually an elephant in the room during sales.

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Topics: Performance

FAIL: The Cold Calling Pitch on Cold Calling

Posted by Rebekah Donaldson on 1/28/13 3:27 PM

Interrupting prospects won't likely put them in a buying mood, so why do companies still do it?

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Topics: Technology, Performance