You've heard that the inbound marketing methodology provides higher return on investment than traditional marketing. How does that play out in a specific campaign?
by Rebekah Donaldson, on 9/25/12 6:00 AM
You've heard that the inbound marketing methodology provides higher return on investment than traditional marketing. How does that play out in a specific campaign?
by Rebekah Donaldson, on 9/22/12 5:00 AM
After all these years helping business to business companies, I have something to admit: I have a total inferiority complex about being in marketing.
by Rebekah Donaldson, on 9/20/12 6:45 PM
There's lots of marketing blah blah out there about how inbound marketing focuses on drawing buyers in with quality content, and building a relationship with them by providing information that helps them.
by Rebekah Donaldson, on 9/2/12 12:56 PM
Here is a checklist we made for a client to capture how to combine inbound marketing tactics to get the best attendance and leads from putting on a series of webinars. This checklist complements a Webinar Campaign Countdown Timeline that we'll publish separately.
This blog, started in 2007, reflects the thinking of B2B marketing executive Rebekah Donaldson and, from time to time, other team members at B2B. Articles are licensed under a Creative Commons Attribution 4.0 Intl License.