Enquiro’s most recent ”B2B Survey” whitepaper, based on responses from 1,000 B2B buyers, shows just how important it is to get it right when it comes to a company’s online presence.
by Rebekah Donaldson, on 7/24/08 7:45 AM
Enquiro’s most recent ”B2B Survey” whitepaper, based on responses from 1,000 B2B buyers, shows just how important it is to get it right when it comes to a company’s online presence.
by Rebekah Donaldson, on 7/15/08 7:39 AM
Webinars are like seminars - a group convenes to learn from an expert - except that you join from your computer. They're generally live, whereas webcasts are recorded content.
by Rebekah Donaldson, on 7/14/08 9:41 AM
The last time I had to send in a photo of myself, I automatically asked a coworker to grab the standard formal portrait. You know the kind, the head-and-shoulders photo also known as a mug shot.
by Rebekah Donaldson, on 7/10/08 6:36 AM
I received this email from LegalZoom this afternoon and can't get over it the wry humor of the copywriter.
by Rebekah Donaldson, on 7/9/08 10:33 AM
Has this ever happened to you: you’re tracking your email to see how many people open your message, how many click through to your website, etc. And parts of the report don’t match up?
by Rebekah Donaldson, on 7/9/08 7:27 AM
As business to business sales cycles get longer, marketing requires cost-effective nurturing. And nothing is more cost-effective for nurturing, than email. You know this. So, taking the bull by the horns, you've gathered up all the contact information from prospects' business cards and other sources. Now, should you send from your desktop or use an email service provider?
This blog, started in 2007, reflects the thinking of B2B marketing executive Rebekah Donaldson and, from time to time, other team members at B2B. Articles are licensed under a Creative Commons Attribution 4.0 Intl License.