Red on Marketing Blog

Staying flexible about marketing plans

While reading B2B magazine’s Interactive Marketing Guide earlier this year, a cluster of graphics caught my eye. They had to do with expected marketing allocations for online video, podcasts and other technology through 2012.

Topics: Fun Lead Generation Performance

Chart: Search bears fruit

MarketingSherpa has just released a new chart showing how marketers perceive their ROI on organic search and pay per click.

Topics: Lead Generation Performance

Lead-gen budgets to rise in Q3 ‘08?

BtoB magazine and the Sales Lead Management Association report that 45.4% of the 273 corporate marketers they surveyed in May plan to increase spending on lead-generation programs in the second half of 2008.

Topics: Lead Generation Performance

Interactive PR beats microphone PR

Tom Pick just wrote that he’ll be starting off his presentation at the Blogging for Business Conference tomorrow with the statement, “The practice of PR has changed more in the last five years than it did in the previous fifty.”

Topics: Lead Generation Performance