Interrupting prospects won't likely put them in a buying mood, so why do companies still do it?
by Rebekah Donaldson, on 1/28/13 3:27 PM
by Rebekah Donaldson, on 1/15/13 7:30 AM
I worry every time I meet with a potential client that B2B marketing won't move the needle because of a gulf between Sales and Marketing. Here's what I do about it.
by Rebekah Donaldson, on 1/3/13 12:16 PM
This blog, started in 2007, reflects the thinking of B2B marketing executive Rebekah Donaldson and, from time to time, other team members at B2B. Articles are licensed under a Creative Commons Attribution 4.0 Intl License.