Interrupting prospects won't likely put them in a buying mood, so why do companies still do it?
Rebekah Donaldson, on 1/15/13 7:30 AM
I worry every time I meet with a potential client that B2B marketing won't move the needle because of a gulf between Sales and Marketing. Here's what I do about it.
Rebekah Donaldson, on 1/3/13 12:16 PM