Red on Marketing Blog

FAIL: The Cold Calling Pitch on Cold Calling

Interrupting prospects won't likely put them in a buying mood, so why do companies still do it?

Topics: Technology Performance

B2B Sales Skill - Is a Passing Grade Good Enough for Your Marketing Consultants?

I worry every time I meet with a potential client that B2B marketing won't move the needle because of a gulf between Sales and Marketing. Here's what I do about it.

Topics: Performance Lead Generation

Do Follow Technorati Guidelines; Don't Expect Business Blog Indexing

Technorati criteria are good guidelines for what to post for your audience; Just don't expect to get indexed there

Topics: Performance Lead Generation