Red on Marketing Blog

Tales From Blunderland: Failure To Call A Halt

It's important to respect the law of diminishing returns when revising marketing material.

Topics: Design Lead Generation Performance

Customize Your Introductory Pitch To Boost B2B Prospecting Responses

B2B Marketing & PR Expert, Fiona Hughes shares advice on how to show prospects that you've done your homework and understand their needs.

Topics: Lead Generation Performance

Lean B2B Marketing: Few Tactics -> Fast Implementation -> Big Results

Be skeptical about new tactics -- especially if you're a very small marketing team.

Topics: Performance