It's important to respect the law of diminishing returns when revising marketing material.
by Rebekah Donaldson, on 7/23/14 2:59 PM
by Fiona Hughes, on 7/16/14 1:19 PM
B2B Marketing & PR Expert, Fiona Hughes shares advice on how to show prospects that you've done your homework and understand their needs.
by Rebekah Donaldson, on 7/11/14 1:40 PM
This blog, started in 2007, reflects the thinking of B2B marketing executive Rebekah Donaldson and, from time to time, other team members at B2B. Articles are licensed under a Creative Commons Attribution 4.0 Intl License.