Red on Marketing Blog

Mailbag: Accept or Ignore LinkedIn Invitations from Unknowns?

Connecting with smart, ethical pros is rewarding. Connecting with creeps is not. Here’s how I filter requests before clicking ‘accept’ or ‘ignore’.

Topics: Fun Technology Lead Generation Performance

How I'm a B2B marketing consultant and sleep at night: 8 principles I live by

After all these years helping business to business companies, I have something to admit: I have a total inferiority complex about being in marketing.

Topics: Fun Performance

3 Fierce Questions to Ask a B2B Marketing Consultant... Before Hiring

  
Topics: Fun Performance Lead Generation

B2B Content Marketing: Attack of the Blog Monster

 
Topics: Fun Lead Generation Performance

Calling Out the Trash

Why let companies get away with lazy B2B marketing?

Topics: Fun Design Lead Generation Performance

B2B Sellers of eCommerce Seas: @Shopping Cart’s End

In this third and final installment of our series on B2B eCommerce, we learn of the power of hosted services

Topics: Fun Design Lead Generation Performance

B2B Sellers of eCommerce Seas: the Promise of the Shopping Cart

In this first article in our series on B2B eCommerce, you learn how, like the crafty Pirates of the Caribbean, B2B sellers lured by tales of gold on the high seas of the Internet need to be aware of the dangers lurking in ecommerce waters.

Topics: Fun Performance Design Lead Generation

What the Kinks Can Teach You About SEO Blog Writing

Or, "11 Ways to Give the People What They Want"

Topics: Fun Lead Generation

B2B Copywriting: Wide Load Ahead

Have pity for the poor sentence that is asked to do too much

Topics: Fun Lead Generation

B2B Email: Your subject line can kill your pitch (or, Hi, I want to talk to you about … uh, stuff)

By Robert Celaschi

Topics: Fun Lead Generation Performance