Mac McIntosh recently posted about how implementing a mystery lead program can improve follow up by Sales.
by Rebekah Donaldson, on 3/18/08 6:33 AM
Mac McIntosh recently posted about how implementing a mystery lead program can improve follow up by Sales.
by Rebekah Donaldson, on 3/11/08 8:32 AM
There is a technical standard for press releases: AP style.
by Rebekah Donaldson, on 3/6/08 8:30 AM
Thanks to the growing popularity of eyetracking studies and heatmaps, we now have a better understanding of how readers scan a Web page or an email offer. Notice I used scan instead of read.
by Rebekah Donaldson, on 3/5/08 8:28 AM
Just announced: Sutter Health Sacramento Sierra Region has retained Business Communications Group for B2B market research services. More...
This blog, started in 2007, reflects the thinking of B2B marketing executive Rebekah Donaldson and, from time to time, other team members at B2B. Articles are licensed under a Creative Commons Attribution 4.0 Intl License.