Red on Marketing Blog

Planting mystery B2B leads

Mac McIntosh recently posted about how implementing a mystery lead program can improve follow up by Sales.

Topics: Lead Generation Performance

Stop the quibbles: hew to AP style

There is a technical standard for press releases: AP style.

Topics: Lead Generation Performance

Scanning: what we see vs. what designers build

Thanks to the growing popularity of eyetracking studies and heatmaps, we now have a better understanding of how readers scan a Web page or an email offer. Notice I used scan instead of read.

Topics: Lead Generation Performance

Just announced: Sutter hires Business Communications Group

Just announced: Sutter Health Sacramento Sierra Region has retained Business Communications Group for B2B market research services. More...

Topics: Lead Generation Performance