Red On Marketing blog followers, I owe you one.
Rebekah Donaldson, on 9/26/08 8:26 AM
Some marketers I know sense, on a gut level, that the marketplace has experienced a significant shift in power. No longer are just vendors hunting prospects. Prospects, now, are experienced marksmen too.
Everyone is supposed to be nailing down their plans for 2009 marketing efforts. What should go in yours?
There is a thought provoking sidebar in the latest print issue of Fortune magazine (Sept 15th 2008 issue, page 22). It’s about executives doing business email on Sundays.
Enquiro recently wrapped up primary research, comissioned by Google, that shows business to business (B2B) ads ”relevant to their context” can be 30-40% more effective than those that aren’t.
Rebekah Donaldson, on 9/1/08 7:51 AM
I think I bought my first MarketingSherpa handbook in 2004. I bet customer records at Sherpa show exactly when it was. But whatever the date, I recall being floored. I used up a sticky pad entering placeholders, and used up a highlighter marking key points. And when I'd absorbed it's content, I started viewing some of my pre-Sherpa work with chagrin.