Red On Marketing blog followers, I owe you one.
Rebekah Donaldson, on 9/26/08 8:26 AM
Rebekah Donaldson, on 9/26/08 8:22 AM
Some marketers I know sense, on a gut level, that the marketplace has experienced a significant shift in power. No longer are just vendors hunting prospects. Prospects, now, are experienced marksmen too.
Rebekah Donaldson, on 9/19/08 8:08 AM
Everyone is supposed to be nailing down their plans for 2009 marketing efforts. What should go in yours?
Rebekah Donaldson, on 9/13/08 8:04 AM
There is a thought provoking sidebar in the latest print issue of Fortune magazine (Sept 15th 2008 issue, page 22). It’s about executives doing business email on Sundays.
Rebekah Donaldson, on 9/3/08 7:58 AM
Enquiro recently wrapped up primary research, comissioned by Google, that shows business to business (B2B) ads ”relevant to their context” can be 30-40% more effective than those that aren’t.
Rebekah Donaldson, on 9/1/08 7:51 AM
I think I bought my first MarketingSherpa handbook in 2004. I bet customer records at Sherpa show exactly when it was. But whatever the date, I recall being floored. I used up a sticky pad entering placeholders, and used up a highlighter marking key points. And when I'd absorbed it's content, I started viewing some of my pre-Sherpa work with chagrin.