Red on Marketing Blog

Moving, with relief, to new business blogging platform

Red On Marketing blog followers, I owe you one.

Topics: Lead Generation Performance

Forrester: is B2B marketing going obsolete?

Some marketers I know sense, on a gut level, that the marketplace has experienced a significant shift in power. No longer are just vendors hunting prospects. Prospects, now, are experienced marksmen too.

Topics: Lead Generation Performance

What won’t fly in that 2009 marketing plan

Everyone is supposed to be nailing down their plans for 2009 marketing efforts. What should go in yours?

Topics: Lead Generation Performance

Fortune: execs dive deeper into Sunday emails

There is a thought provoking sidebar in the latest print issue of Fortune magazine (Sept 15th 2008 issue, page 22). It’s about executives doing business email on Sundays.

Topics: Lead Generation Performance

Study: B2B ad context matters

Enquiro recently wrapped up primary research, comissioned by Google, that shows business to business (B2B) ads ”relevant to their context” can be 30-40% more effective than those that aren’t.

Topics: Lead Generation Performance

Top B2B marketing advice: MarketingSherpa cool-aid proves nutritious

I think I bought my first MarketingSherpa handbook in 2004. I bet customer records at Sherpa show exactly when it was. But whatever the date, I recall being floored. I used up a sticky pad entering placeholders, and used up a highlighter marking key points. And when I'd absorbed it's content, I started viewing some of my pre-Sherpa work with chagrin.

Topics: Lead Generation Performance