Red on Marketing Blog

Interrupting prospects won't likely put them in a buying mood, so why do companies still do it?

I worry every time I meet with a potential client that B2B marketing won't move the needle because of a gulf between Sales and Marketing. Here's what I do about it.

Technorati criteria are good guidelines for what to post for your audience; Just don't expect to get indexed there

Visitors won't get interested in your company until you show interest in them

You've heard that the inbound marketing methodology provides higher return on investment than traditional marketing. How does that play out in a specific campaign?

After all these years helping business to business companies, I have something to admit: I have a total inferiority complex about being in marketing.

There's lots of marketing blah blah out there about how inbound marketing focuses on drawing buyers in with quality content, and building a relationship with them by providing information that helps them.

Here is a checklist we made for a client to capture how to combine inbound marketing tactics to get the best attendance and leads from putting on a series of webinars. This checklist complements a Webinar Campaign Countdown Timeline that we'll publish separately.

When your car performs poorly these days, you take it to an honest, well‐trained professional to figure out what’s not working, and the quickest, cheapest way to get optimum performance. You don’t just order up a bunch of parts and try putting them in yourself.

You can do it; data helps