Red on Marketing Blog

Mailbag: Accept or Ignore LinkedIn Invitations from Unknowns?

Connecting with smart, ethical pros is rewarding. Connecting with creeps is not. Here’s how I filter requests before clicking ‘accept’ or ‘ignore’.

Topics: Fun Technology Lead Generation Performance

Example Migration to Hubspot & DIFM Inbound Marketing Services

One client's path to the Hubspot platform and Do-It-For-Me (DIFM) inbound marketing services

Topics: Performance Technology

Inbound Marketing's Chutzpah Factor

Blog conversations are great, but those take an uncommon degree of chutzpah. Anyway, the point is to foster fruitful interactions (see infographic below).

Topics: Technology Lead Generation Performance

FAIL: The Cold Calling Pitch on Cold Calling

Interrupting prospects won't likely put them in a buying mood, so why do companies still do it?

Topics: Performance Technology