by Rebekah Donaldson, on 1/31/08 9:03 AM
by Rebekah Donaldson, on 1/21/08 9:01 AM
Sales and marketing don't mix well at many organizations. But they should and they can.
by Rebekah Donaldson, on 1/14/08 10:59 AM
Establishing trust online with decision makers is one of the biggest challenges for professional services firms. Being high in search results can build trust – it shows you’re a player.
by Rebekah Donaldson, on 1/12/08 8:50 AM
Are you positioned so that decision makers who need your services, can find you?
This blog, started in 2007, reflects the thinking of B2B marketing executive Rebekah Donaldson and, from time to time, other team members at B2B. Articles are licensed under a Creative Commons Attribution 4.0 Intl License.