When it comes to differentiating and nurturing for high-value sales, content is king. And case studies reign as king of high-ROI content.
by Rebekah Donaldson, on 2/26/08 10:20 AM
When it comes to differentiating and nurturing for high-value sales, content is king. And case studies reign as king of high-ROI content.
by Rebekah Donaldson, on 2/25/08 7:19 AM
Does a particular competitor seem to be all over the news?
by Rebekah Donaldson, on 2/24/08 8:17 AM
Marketers work hard to generate strong leads for the Sales team. So letting a good lead turn cold is money wasted, pure and simple.
by Rebekah Donaldson, on 2/20/08 8:15 AM
There’s a lot at stake for business decision makers today. To lower their risks, b2b buyers are looking harder during longer buying cycles. More and more decision makers are joining the committee – and they’re taking their roles seriously.
by Rebekah Donaldson, on 2/19/08 8:13 AM
Just announced: MAK Design + Build has hired Business Communications Group for marketing consulting. More...
by Rebekah Donaldson, on 2/18/08 7:12 AM
With all the buzz around newer marketing channels – blogging, RSS feeds, mobile marketing, and podcasting – it’s easy to question the value of email marketing. Is it still performing?
by Rebekah Donaldson, on 2/17/08 12:08 PM
It’s a question I hear a lot. And for good reason. Either way, you’re still marketing to a human being – right?
by Rebekah Donaldson, on 2/1/08 7:05 AM
Just announced: Business Communications Group has been hired by Sacramento human resources expert SilversHR. More...
This blog, started in 2007, reflects the thinking of B2B marketing executive Rebekah Donaldson and, from time to time, other team members at B2B. Articles are licensed under a Creative Commons Attribution 4.0 Intl License.