When it comes to differentiating and nurturing for high-value sales, content is king. And case studies reign as king of high-ROI content.
Rebekah Donaldson, on 2/26/08 10:20 AM
When it comes to differentiating and nurturing for high-value sales, content is king. And case studies reign as king of high-ROI content.
Rebekah Donaldson, on 2/25/08 7:19 AM
Does a particular competitor seem to be all over the news?
Rebekah Donaldson, on 2/24/08 8:17 AM
Marketers work hard to generate strong leads for the Sales team. So letting a good lead turn cold is money wasted, pure and simple.
Rebekah Donaldson, on 2/20/08 8:15 AM
There’s a lot at stake for business decision makers today. To lower their risks, b2b buyers are looking harder during longer buying cycles. More and more decision makers are joining the committee – and they’re taking their roles seriously.
Rebekah Donaldson, on 2/19/08 8:13 AM
Just announced: MAK Design + Build has hired Business Communications Group for marketing consulting. More...
Rebekah Donaldson, on 2/18/08 7:12 AM
With all the buzz around newer marketing channels – blogging, RSS feeds, mobile marketing, and podcasting – it’s easy to question the value of email marketing. Is it still performing?
Rebekah Donaldson, on 2/17/08 12:08 PM
It’s a question I hear a lot. And for good reason. Either way, you’re still marketing to a human being – right?
Rebekah Donaldson, on 2/1/08 7:05 AM
Just announced: Business Communications Group has been hired by Sacramento human resources expert SilversHR. More...