Rebekah Donaldson, on 2/13/09 8:33 AM
Rebekah Donaldson, on 2/11/09 12:30 PM
Today we rolled out fixed-price marketing services packages — and have been asked by a number of colleagues why in the world we’d show our hand this way. Here’s my two cents.
Rebekah Donaldson, on 2/9/09 7:26 AM
Today Cris Rominger and I published a free B2B marketing e-book (550KB PDF) called The New Rules of Outsourcing B2B Marketing: What Marketing Directors need in a B2B marketing consultant today.
Rebekah Donaldson, on 2/6/09 11:24 AM
To engage decision makers, B2B companies need to prove their value through a strong business case, build sites and other communications vehicles in a way that fosters trust, and pull in prospects rather than chase them. Helping companies get that done requires special skills.
Rebekah Donaldson, on 2/5/09 9:22 AM
Fans of Cision’s Navigator newsletter and website can look forward to a new version soon. Editorial director Kim Roberts says we’ll soon be able to rate articles, access new sections on social media, and dialogue with article authors and other readers.