Rebekah Donaldson, on 2/11/09 12:30 PM
Today we rolled out fixed-price marketing services packages — and have been asked by a number of colleagues why in the world we’d show our hand this way. Here’s my two cents.
Rebekah Donaldson, on 2/9/09 7:26 AM
Today Cris Rominger and I published a free B2B marketing e-book (550KB PDF) called The New Rules of Outsourcing B2B Marketing: What Marketing Directors need in a B2B marketing consultant today.
To engage decision makers, B2B companies need to prove their value through a strong business case, build sites and other communications vehicles in a way that fosters trust, and pull in prospects rather than chase them. Helping companies get that done requires special skills.