Red on Marketing Blog

What’s wrong with this Google Adwords Ad?

By Rebekah E. Donaldson

Topics: Performance Lead Generation

B2B marketing services pricing – an elephant in the room

Today we rolled out fixed-price marketing services packages — and have been asked by a number of colleagues why in the world we’d show our hand this way. Here’s my two cents.

Topics: Performance Lead Generation

Discuss The New Rules of Outsourcing B2B Marketing 2009 e-book and checklist

Today Cris Rominger and I published a free B2B marketing e-book (550KB PDF) called The New Rules of Outsourcing B2B Marketing: What Marketing Directors need in a B2B marketing consultant today.

Topics: Performance Lead Generation

B2B marketing consultant must-haves

To engage decision makers, B2B companies need to prove their value through a strong business case, build sites and other communications vehicles in a way that fosters trust, and pull in prospects rather than chase them. Helping companies get that done requires special skills.

Topics: Performance Lead Generation

Cision’s Navigator moves into Web 2.0 world

Fans of Cision’s Navigator newsletter and website can look forward to a new version soon. Editorial director Kim Roberts says we’ll soon be able to rate articles, access new sections on social media, and dialogue with article authors and other readers.

Topics: Performance Lead Generation Design