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B2B Lead Generation Blueprint: killer 12 week campaigns

by Rebekah Donaldson, on 12/21/09 10:55 AM

B2B Lead Generation Blueprint: killer 12 week campaigns

Money talks

Over the last nine years, I have made a living at helping B2B companies generate leads. Through close collaboration with clients, we've helped produce $2B in qualified B2B leads and $225M in B2B sales opportunities for clients.

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Topics: Performance Lead Generation

Why One Style of Business to Business Communications Don’t Fit All

by Robert Celaschi, on 12/14/09 12:19 PM

Why One Style of Business to Business Communications Don’t Fit All

How to say it depends on where you say it

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Topics: Lead Generation

Wanted: The Chuztpah to Resist B2B Marketing Laziness

by Rebekah Donaldson, on 12/4/09 9:33 AM

Wanted: The Chuztpah to Resist B2B Marketing Laziness

Good content and ethics -- why responsible marketing takes courage.

By Rebekah Donaldson

A few minutes ago I read a post by Sonia Simone of Copyblogger titled "The First Rule of Copyblogger." It took my breath away. She writes,

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Topics: Performance

B2B Website Disasters (giant blobs and other sightings)

by Rebekah Donaldson, on 12/2/09 3:00 AM

B2B Website Disasters (giant blobs and other sightings)

Repel visitors with ease

By Rebekah Donaldson*
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Topics: Performance Lead Generation Design
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This blog, started in 2007, reflects the thinking of B2B marketing executive Rebekah Donaldson and, from time to time, other team members at B2B. Articles are licensed under a Creative Commons Attribution 4.0 Intl License.

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