Red on Marketing Blog

B2B Sellers of eCommerce Seas: @Shopping Cart’s End

In this third and final installment of our series on B2B eCommerce, we learn of the power of hosted services

Topics: Fun Design Lead Generation Performance

Dealbreaker #3: B2B Internet Marketing Is Nice

NOTE: This article is part of the fluff-busting Dealbreakers! series (inspiration: 30 Rock).

Topics: Lead Generation Performance

How to Rock Your B2B Web Site

A backstage Q & A tour of what makes a top 10 hit business web site, from rock star web designer Chris Lee

Topics: Design Lead Generation Performance

Dealbreaker #2: B2B vs B2C - No Big Difference

NOTE: This article is part of the fluff-busting Dealbreakers! series (inspiration: 30 Rock).

Topics: Performance

B2B Email Signatures Gone Wild!

Nobody likes long goodbyes. And a fancy email signature can cause more headaches than it's worth.

Do you know someone who's overloaded their email signature? What's packed into yours? Let’s go through a quick checklist. Count how many of these elements your signature has:
  • Several styles and sizes of type
  • Special line spacing
  • Different formatting (like bold, italics, regular text)
  • A company logo
  • A picture of you
  • Little icons (like tiny phone symbol)
  • Special characters (like TM or SM in superscript)
  • A call to action or sales message
  • A disclaimer
  • Links to social media accounts
  • A catchy quote or motto
Topics: Design Lead Generation Performance

B2B Sellers of eCommerce Seas: Keys to an Overflowing Treasure Chest

In this second article in our series on B2B eCommerce, we help you avoid getting hornswaggled out of profits.

Topics: Design Lead Generation