Red on Marketing Blog

B2B Website Design Checklist

I always experience stress when about to hit 'publish' on a B2B website redesign. Sometimes alot, sometimes a little. Managing that led to making a mental checklist, which you'll find below. It's intended to help those directing or approving the redesign, to check whether a site really is going to do its job. In my experience, if I can enthusiastically answer 'yes!' to all 9 of these questions, we are good to go.

Topics: Performance Lead Generation Design

B2B Websites: Lead generation form dos & don'ts

Sometimes I pit my intuition against the real world at Which Test Won. One recent conversion optimization test on a lead generation form yielded results with a twist.

Topics: Lead Generation Design Conversion Optimization

Unbound: A different kind of roadmap

For years I've been online pals with Rick Roberge. When he gives advice, he serves it straight up. Now Rick and Unbound Growth co-founder Carole Mahoney have posted a 10-page whitepaper, "The Unbound Growth Map", designed to help new or established businesses get customers and get sustainable. Here are my takeaways from it.

Topics: Lead Generation

Mailbag: Accept or Ignore LinkedIn Invitations from Unknowns?

Connecting with smart, ethical pros is rewarding. Connecting with creeps is not. Here’s how I filter requests before clicking ‘accept’ or ‘ignore’.

Topics: Fun Technology Lead Generation Performance

What's Cookin'? Plenty, If You Have All The Right Tools

Think of platforms such as HubSpot and Volusion as well-equipped kitchens 

Topics: Design Lead Generation Performance

Tales From Blunderland: Failure To Call A Halt

It's important to respect the law of diminishing returns when revising marketing material.

Topics: Design Lead Generation Performance

Customize Your Introductory Pitch To Boost B2B Prospecting Responses

B2B Marketing & PR Expert, Fiona Hughes shares advice on how to show prospects that you've done your homework and understand their needs.

Topics: Lead Generation Performance

Surprise: Effective Networking Involves Working

If you are genuinely interested in firming up your connections, act like it

Topics: Lead Generation Performance

Inbound Marketing's Chutzpah Factor

Blog conversations are great, but those take an uncommon degree of chutzpah. Anyway, the point is to foster fruitful interactions (see infographic below).

Topics: Technology Lead Generation Performance

B2B Sales Skill - Is a Passing Grade Good Enough for Your Marketing Consultants?

I worry every time I meet with a potential client that B2B marketing won't move the needle because of a gulf between Sales and Marketing. Here's what I do about it.

Topics: Lead Generation Performance