Rebekah ("Red") has worked in B2B marketing for 21 years and writes articles that reflect: 1) That she was in marketing directors' shoes for years before becoming a consultant 2) That her academic training was, fundamentally, about doing critical thinking, and 3) She thinks professionals and companies must earn trust in order to be successful.
by Rebekah Donaldson, on 1/3/13 12:16 PM
by Rebekah Donaldson, on 12/3/12 1:00 PM
by Rebekah Donaldson, on 9/25/12 6:00 AM
You've heard that the inbound marketing methodology provides higher return on investment than traditional marketing. How does that play out in a specific campaign?
by Rebekah Donaldson, on 9/22/12 5:00 AM
After all these years helping business to business companies, I have something to admit: I have a total inferiority complex about being in marketing.
by Rebekah Donaldson, on 9/20/12 6:45 PM
There's lots of marketing blah blah out there about how inbound marketing focuses on drawing buyers in with quality content, and building a relationship with them by providing information that helps them.
by Rebekah Donaldson, on 9/2/12 12:56 PM
Here is a checklist we made for a client to capture how to combine inbound marketing tactics to get the best attendance and leads from putting on a series of webinars. This checklist complements a Webinar Campaign Countdown Timeline that we'll publish separately.
by Rebekah Donaldson, on 8/23/12 1:22 PM
When your car performs poorly these days, you take it to an honest, well‐trained professional to figure out what’s not working, and the quickest, cheapest way to get optimum performance. You don’t just order up a bunch of parts and try putting them in yourself.
by Rebekah Donaldson, on 8/21/12 10:30 AM
by Rebekah Donaldson, on 8/17/12 3:02 PM
by Rebekah Donaldson, on 3/8/11 10:12 AM
This blog, started in 2007, reflects the thinking of B2B marketing executive Rebekah Donaldson and, from time to time, other team members at B2B. Articles are licensed under a Creative Commons Attribution 4.0 Intl License.