Think of platforms such as HubSpot and Volusion as well-equipped kitchens
Rebekah ("Red") has worked in B2B marketing for 21 years and writes articles that reflect: 1) That she was in marketing directors' shoes for years before becoming a consultant 2) That her academic training was, fundamentally, about doing critical thinking, and 3) She thinks professionals and companies must earn trust in order to be successful.
by Rebekah Donaldson, on 8/26/14 9:17 AM
by Rebekah Donaldson, on 8/11/14 3:20 PM
by Rebekah Donaldson, on 7/23/14 2:59 PM
by Rebekah Donaldson, on 7/11/14 1:40 PM
by Rebekah Donaldson, on 6/5/14 9:40 AM
by Rebekah Donaldson, on 10/8/13 7:00 PM
by Rebekah Donaldson, on 10/1/13 9:43 AM
Blog conversations are great, but those take an uncommon degree of chutzpah. Anyway, the point is to foster fruitful interactions (see infographic below).
by Rebekah Donaldson, on 3/8/13 10:04 AM
Recently an overseas company got in touch seeking comprehensive services. In the course of exchanging information, I got a nice direct question about something that's usually an elephant in the room during sales.
by Rebekah Donaldson, on 1/28/13 3:27 PM
by Rebekah Donaldson, on 1/15/13 7:30 AM
I worry every time I meet with a potential client that B2B marketing won't move the needle because of a gulf between Sales and Marketing. Here's what I do about it.
This blog, started in 2007, reflects the thinking of B2B marketing executive Rebekah Donaldson and, from time to time, other team members at B2B. Articles are licensed under a Creative Commons Attribution 4.0 Intl License.