Red on Marketing Blog

Rebekah Donaldson

Rebekah Donaldson

Rebekah ("Red") has worked in B2B marketing for 21 years and writes articles that reflect: 1) That she was in marketing directors' shoes for years before becoming a consultant 2) That her academic training was, fundamentally, about doing critical thinking, and 3) She thinks professionals and companies must earn trust in order to be successful.

Recent Posts by Rebekah Donaldson:

A Huddle with B2B Sales and Marketing Pros in San Francisco

We were happy to see our partner HubSpot take home an award Nov. 9 at the 2010 Sales & Marketing 2.0 Conference in San Francisco (#sm20). And since they were unable to attend, I got to bask for a moment in their reflected glory, accepting the award on their behalf. HubSpot’s award for Best Alignment of Sales & Marketing deals with a subject dear to my heart: the sales-marketing divide. And, having brought clients to the HubSpot internet marketing platform, it was an honor to stand in for them on the physical platform in San Francisco.

Topics: Performance Lead Generation

B2B Content Marketing: Attack of the Blog Monster

 
Topics: Performance Fun Lead Generation

Business Costs Pro: B2B Lead Generation Campaign "Very Valuable in Helping Get Clients"

Topics: Performance Lead Generation Design

Tips on Building a Hard Working B2B Website

Together with author Virna DePaul, I spoke at the Sept. 14 Sacramento Press Club Seminar on "creating a killer writer web site that attracts editors."

Topics: Performance Design

MarketingSherpa: Real Time B2B Search Made Easy

Ready to raise your B2B SEO game? Here's what's different for 2011 - and what stays the same

Topics: Performance Lead Generation

Need Higher B2B Marketing ROI in 2011? Take a Ticket

I find that staying 'fit' to do sound b2b marketing planning takes  learning 'workouts'

Topics: Performance

Making Things Happen with Business Directory Listings

Where do your directory listings lead? What have your paid links done for you lately?

Topics: Performance Lead Generation Design

B2B Email Signatures Gone Wild!

Nobody likes long goodbyes. And a fancy email signature can cause more headaches than it's worth.

Do you know someone who's overloaded their email signature? What's packed into yours? Let’s go through a quick checklist. Count how many of these elements your signature has:
  • Several styles and sizes of type
  • Special line spacing
  • Different formatting (like bold, italics, regular text)
  • A company logo
  • A picture of you
  • Little icons (like tiny phone symbol)
  • Special characters (like TM or SM in superscript)
  • A call to action or sales message
  • A disclaimer
  • Links to social media accounts
  • A catchy quote or motto
Topics: Performance Lead Generation Design

B2B Marketing Agencies - Who Needs 'Em (DEALBREAKER SERIES PART 2)

After you resolve to do more effective marketing, there are a few decisions ahead. Among them:

Topics: Performance Lead Generation

B2B Marketing Agencies -- Know When to Hold 'Em, Know When to Run (DEALBREAKER SERIES PART 1)

Topics: Performance