Red on Marketing Blog

Chart: 7 differences between inbound marketing and common practices

inbound marketing methodThere's lots of marketing blah blah out there about how inbound marketing focuses on drawing buyers in with quality content, and building a relationship with them by providing information that helps them.

But what does that mean, like, in the real world?

If you're a CEO, does "do inbound marketing" mean anything to you -- does it help you decide how to invest a few precious minutes in marketing activities?

Just in case your answer is "hell no" let’s put some common practices side by side with best practices to look at the difference:

Best practice

Typical practice

Fresh content (guides, articles, videos…)

No/low fresh content (same over time)

Variety of A/B-tested calls to action

No or few “first date” calls to action

Variety of A/B-tested landing pages

No landing pages with forms for conversions

Robust analytics, data-driven decision-making

Minimal analytics, guessing in decision making

Thorough on-page search engine optimization

No/ partial on-page SEO

Consistent (white-hat) link building

No or little link building

Automated behavior-tailored email nurturing

Email “blasts” (not behavior-triggered)

RESULT: Inbound leads via website. Company captures new business opportunities as more prospective buyers are attracted.

RESULT: No inbound leads via website. Company misses new business opportunities as prospective buyers form relationships with competitors.

What priority would you assign to each of the best practices on the left?

Can you tackle some without tackling others?

What'd I miss?

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Topics: Performance Lead Generation