Red on Marketing Blog

B2C versus B2B – do B2B buyers feel more risk?

As featured in web marketing and e-commerce portal WebMarketCentral.com

Topics: Performance Lead Generation Design

Using social media: copying others doesn’t work

It’s no secret that social media have become part of the mainstream culture: blogs, YouTube, online forums, networking sites and so on. We’ve been writing about the topic for a while, such as the impact of social media on B2B marketing and tipping points for business participation.

Topics: Performance Lead Generation Design

Cision’s Navigator moves into Web 2.0 world

Fans of Cision’s Navigator newsletter and website can look forward to a new version soon. Editorial director Kim Roberts says we’ll soon be able to rate articles, access new sections on social media, and dialogue with article authors and other readers.

Topics: Performance Lead Generation Design

Web Marketing in 2009 – a SARTA Leadership Series seminar

Cris Rominger and I will lead the Sacramento Area Regional Technology Alliance (SARTA) Leadership Series seminar titled “How to Succeed at Web Marketing in 2009″ on Wednesday, October 15, 2008.

Topics: Performance Lead Generation Design

B2B Technology Marketing: why Sacramento will be a green tech hub

This morning was the “Future of Green Business in Sacramento” forum hosted by the Sacramento Business Journal. The event, moderated by Ron Trujillo, was sold out in advance. And a Monday article at Greentech Media, “Can Sacramento Become a Greentech Hub?“, cited four reasons to think Sacramento will be a green technology hub. Namely:

Topics: Performance Lead Generation Design

Ex-member, ex-fan -- the cost of having screwed up business ethics

The National Association of Women Business Owners (NAWBO) appears to have handed over my contact information to guys who want to pitch me on everything from spa treatments to financial advice.

Topics: Performance Lead Generation Design

Just announced: MAK hires Business Communications Group

Just announced: MAK Design + Build has hired Business Communications Group for marketing consulting. More...

Topics: Performance Lead Generation Design