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Cision’s Navigator moves into Web 2.0 world

Fans of Cision’s Navigator newsletter and website can look forward to a new version soon. Editorial director Kim Roberts says we’ll soon be able to rate articles, access new sections on social media, and dialogue with article authors and other readers.

These days it’s called Cision’s Navigator. Longtime readers might remember when it was Bacon’s Navigator. By either name, it has been a place to find media news, profiles of media contacts, placement opportunities and in-depth articles from industry experts.

The new platform brings The Navigator into the Web 2.0 world. Readers will be able to rate articles and carry on a dialogue with Cision, PR professionals, and the media. Cision also expects the relaunch to increase daily readership of its free RSS feeds, providing updates on editorial changes in special interest communities including health care, technology, lifestyle, business and finance.

Experts in a particular field can contribute bylined articles. Cision is interested in topics such as media relations, the intersection of public relations and Web 2.0, press release writing, public relations technology, consumer marketing, branding, event planning, product marketing, search engine optimization, writing and speaking skills, best practices, strategies and trends.

But Cision will consider any topic, Roberts says, as long as it offers insight, advice or intelligence for The Navigator’s audience of public relations, marketing and communications professionals.

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