Kenny Rogers’ Gambler knew that the trick to winning at cards was knowing when to hold ‘em and when to walk away. The same is true in business.Hear that sucking sound?
A lot of marketing-related companies are vying for your attention — and your money. One option is to feed the one-armed bandits by picking Google Adwords keywords without knowing how Adwords works; or hiring marketing automation software companies, web hosts, email marketing tools, graphic designers, online directories, multimedia companies, social media sites and dozens of other types of vendors. All in hopes of a big, lucky payout.
Back on track
A few weeks ago I wrote about a new series of articles on the way about how to pick the best b2b marketing agency. Now I'm finally starting that series. The goal is to help CEOs avoid outsourcing when they don't need to... or avoid underperforming B2B marketing consultants -- who can contribute directly or indirectly to losing customers, partners, competitive edge, and reputation.
I'm finally kicking the series off.