Cynicism squared

Posted by Rebekah Donaldson on 11/15/15 9:00 AM


A while back (I don't see a publish date on it now) I read a post by Sonia Simone titled "The First Rule of Copyblogger." It took my breath away then. It inspires and depresses me now. It gets me thinking about why, as a content marketer, I don't eek by with crappy content.

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Topics: Performance, Writing

9-point checklist for B2B website redesign

Posted by B2B Communications on 10/23/15 2:50 PM


I always experience stress when about to hit 'publish' on a B2B website redesign. Sometimes alot, sometimes a little. Managing that led to making a mental checklist, which you'll find below. It's intended to help those directing or approving the redesign, to check whether a site really is going to do its job. In my experience, if I can enthusiastically answer 'yes!' to all 9 of these questions, we are good to go.

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Topics: Performance, Lead Generation, Design

135,000 Horsepower In 469 Words

Posted by Rebekah Donaldson on 5/15/15 12:10 PM


A client is poised for launch... into the record books.

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Topics: Performance, Writing

Why the Executive Editor of LinkedIn Changed His Headline

Posted by Rebekah Donaldson on 4/2/15 12:56 PM


Like alot of B2B marketers, I used to write headlines with numbers in them whenever possible — thinking they work the best. Here's what made me change my mind.

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Topics: Performance

Guesses, fibs, and reports

Posted by Rebekah Donaldson on 10/7/14 9:46 AM

In the late 90s I joined a Silicon Valley PR agency* that launched business to business technology companies. One of the job requirements was detailed end-of-month reporting. So after 300-400 hours of delivering client services each month, I spent one to three working days preparing reports. The goal: cost-justify retainer dollars.

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Topics: Performance

Ethics: When a Client's Wrong, How Much Dissent is Right? [Infographic]

Posted by Rebekah Donaldson on 9/28/14 2:56 PM

I recently struggled with where to draw a line between giving advice to a client contact and escalating an issue in order to make sure that the client organization got the best results. Input welcome.

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Topics: Performance, Design

Mailbag: Accept or Ignore LinkedIn Invitations from Unknowns?

Posted by Rebekah Donaldson on 9/12/14 1:38 PM

Connecting with smart, ethical pros is rewarding. Connecting with creeps is not. Here’s how I filter requests before clicking ‘accept’ or ‘ignore’.

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Topics: Technology, Performance, Fun, Lead Generation

What's Cookin'? Plenty, If You Have All The Right Tools

Posted by Rebekah Donaldson on 8/26/14 9:17 AM

Think of platforms such as HubSpot and Volusion as well-equipped kitchens 

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Topics: Performance, Lead Generation, Design

A Great Web Platform Doesn't Guarantee Great Design

Posted by Rebekah Donaldson on 8/11/14 3:20 PM

HubSpot provides excellent services and technology, but it doesn't build websites.

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Topics: Performance, Design

Tales From Blunderland: Failure To Call A Halt

Posted by Rebekah Donaldson on 7/23/14 2:59 PM

It's important to respect the law of diminishing returns when revising marketing material.

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Topics: Performance, Lead Generation, Design