B2B Communications, on 10/23/17 9:01 AM
I always experience stress when about to hit 'publish' on a B2B website redesign. Sometimes alot, sometimes a little. Managing that led to making a mental checklist, which you'll find below. It's intended to help those directing or approving the redesign, to check whether a site really is going to do its job. In my experience, if I can enthusiastically answer 'yes!' to all 9 of these questions, we are good to go.
Rebekah Donaldson, on 9/22/17 9:00 AM
A while back (I don't see a publish date on it now) I read a post by Sonia Simone titled "The First Rule of Copyblogger." It took my breath away then. It inspires and depresses me now. It gets me thinking about why, as a content marketer, I don't eek by with crappy content.
Rebekah Donaldson, on 8/25/17 9:01 AM
I recently struggled with where to draw a line between giving advice to a client contact and escalating an issue in order to make sure that the client organization got the best results. Input welcome.
Rebekah Donaldson, on 5/15/15 12:10 PM
A client is poised for launch... into the record books.
Rebekah Donaldson, on 4/2/15 12:56 PM
Like alot of B2B marketers, I used to write headlines with numbers in them whenever possible — thinking they work the best. Here's what made me change my mind.
Rebekah Donaldson, on 10/7/14 9:46 AM
At a Silicon Valley PR agency where I used to work, end-of-month reports were a giant combination of legitimate (albeit pretty late) information, guesses, and fibs. At B2B Communications, clients view results directly, as often as they want.
Rebekah Donaldson, on 9/12/14 1:38 PM
Connecting with smart, ethical pros is rewarding. Connecting with creeps is not. Here’s how I filter requests before clicking ‘accept’ or ‘ignore’.
Rebekah Donaldson, on 8/26/14 9:17 AM
Think of platforms such as HubSpot and Volusion as well-equipped kitchens
Rebekah Donaldson, on 8/11/14 3:20 PM
HubSpot provides excellent services and technology, but it doesn't build websites.
Rebekah Donaldson, on 7/23/14 2:59 PM
It's important to respect the law of diminishing returns when revising marketing material.