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135,000 Horsepower In 469 Words

swagelok bloodhound supersonic car

A client is poised for launch... into the record books.

This 30 second video debuted in Ohio during the 2015 Super Bowl. It features the Bloodhound Supersonic car's pursuit of the land speed record.

Swagelok Company’s high-performance fluid systems are poised to help Royal Air Force pilot Andy Green and his Bloodhound Supersonic Car reach 1,000 mph and achieve a new land speed world record in 2016.

Swagelok components are integral to the safe operation of the rocket car: winglet operation, air brake operation, rocket engine oxidizer system, consistent pressure delivery, fuel delivery, sealing the pump and rocket engine refueling.

So Swagelok Northern California, is blogging about the project. B2B Communications's top writer, Robert Celaschi, and top account manager, Fiona Hughes, are part of the team helping them do it. The following is an excerpt from one of the blog articles:

Bloodhound SSC

"The Bloodhound looks so low and sleek that it's easy to miss how gigantic it is. The car is 44 feet long and weighs 17,000 pounds. To get a monster like that moving at 1,000 mph takes a lot of muscle, and the Bloodhound has it: three engines with a combined 135,000 horsepower.

"First there's a Rolls-Royce EJ200 jet engine, originally designed to sit in a Eurofighter Typhoon fighter plane. For extra thrust, the Bloodhound also has a Nammo hybrid rocket. Then, as an auxiliary power unit, a Jaguar supercharged V8 engine drives a pump to supply high-test peroxide at a rate of more than 9 gallons per second to the rocket.

"The rest of the car is a mix of car and aircraft technology, with the front half made of carbon fiber and the back half made of metal panels. Altogether it has 3,500 components. One hundred and ten man-years have been invested in the design, build and manufacture of the Bloodhound." [more...]

It's a privilege to support RodTonyJeff, and the whole team at Swagelok Northern California. Follow them at to get notified when they post something new.

About the Author

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Before consulting, I was in marketing directors' shoes. Now I write about B2B marketing as a consultant who's been on the client side, tasked with screening and managing marketing consultants while staying abreast of best practices and managing labor costs, quality, consistency, and results. I welcome comments. - Red 

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Topics: Performance Writing