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Think of platforms such as HubSpot and Volusion as well-equipped kitchens
HubSpot provides excellent services and technology, but it doesn't build websites.
It's important to respect the law of diminishing returns when revising marketing material.
B2B Marketing & PR Expert, Fiona Hughes shares advice on how to show prospects that you've done your homework and understand their needs.
Be skeptical about new tactics -- especially if you're a very small marketing team.
If you are genuinely interested in firming up your connections, act like it
One client's path to the Hubspot platform and Do-It-For-Me (DIFM) inbound marketing services
Blog conversations are great, but those take an uncommon degree of chutzpah. Anyway, the point is to foster fruitful interactions (see infographic below).
Recently an overseas company got in touch seeking comprehensive services. In the course of exchanging information, I got a nice direct question about something that's usually an elephant in the room during sales.
Interrupting prospects won't likely put them in a buying mood, so why do companies still do it?