9-point checklist for B2B website redesign

Posted by B2B Communications on 10/23/15 2:50 PM


I always experience stress when about to hit 'publish' on a B2B website redesign. Sometimes alot, sometimes a little. Managing that led to making a mental checklist, which you'll find below. It's intended to help those directing or approving the redesign, to check whether a site really is going to do its job. In my experience, if I can enthusiastically answer 'yes!' to all 9 of these questions, we are good to go.

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Topics: Performance, Lead Generation, Design

Pitting intuition vs. real-world lead gen

Posted by Rebekah Donaldson on 10/22/15 1:14 PM


I often pit my intuition against the real world at Which Test Won. One recent conversion optimization test on a lead generation form yielded results with a twist.

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Topics: Lead Generation, Design, Conversion Optimization

Mailbag: Accept or Ignore LinkedIn Invitations from Unknowns?

Posted by Rebekah Donaldson on 9/12/14 1:38 PM

Connecting with smart, ethical pros is rewarding. Connecting with creeps is not. Here’s how I filter requests before clicking ‘accept’ or ‘ignore’.

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Topics: Technology, Performance, Fun, Lead Generation

What's Cookin'? Plenty, If You Have All The Right Tools

Posted by Rebekah Donaldson on 8/26/14 9:17 AM

Think of platforms such as HubSpot and Volusion as well-equipped kitchens 

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Topics: Performance, Lead Generation, Design

Tales From Blunderland: Failure To Call A Halt

Posted by Rebekah Donaldson on 7/23/14 2:59 PM

It's important to respect the law of diminishing returns when revising marketing material.

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Topics: Performance, Lead Generation, Design

Customize Your Introductory Pitch To Boost B2B Prospecting Responses

Posted by Fiona Hughes on 7/16/14 1:19 PM

B2B Marketing & PR Expert, Fiona Hughes shares advice on how to show prospects that you've done your homework and understand their needs.

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Topics: Performance, Lead Generation

Surprise: Effective Networking Involves Working

Posted by Rebekah Donaldson on 6/5/14 9:40 AM

If you are genuinely interested in firming up your connections, act like it

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Topics: Performance, Lead Generation

Inbound Marketing's Chutzpah Factor

Posted by Rebekah Donaldson on 10/1/13 9:43 AM

Blog conversations are great, but those take an uncommon degree of chutzpah. Anyway, the point is to foster fruitful interactions (see infographic below).

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Topics: Technology, Performance, Lead Generation

B2B Sales Skill - Is a Passing Grade Good Enough for Your Marketing Consultants?

Posted by Rebekah Donaldson on 1/15/13 7:30 AM

I worry every time I meet with a potential client that B2B marketing won't move the needle because of a gulf between Sales and Marketing. Here's what I do about it.

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Topics: Performance, Lead Generation

Do Follow Technorati Guidelines; Don't Expect Business Blog Indexing

Posted by Rebekah Donaldson on 1/3/13 12:16 PM

Technorati criteria are good guidelines for what to post for your audience; Just don't expect to get indexed there

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Topics: Performance, Lead Generation