B2B Communications, on 10/23/17 9:01 AM
I always experience stress when about to hit 'publish' on a B2B website redesign. Sometimes alot, sometimes a little. Managing that led to making a mental checklist, which you'll find below. It's intended to help those directing or approving the redesign, to check whether a site really is going to do its job. In my experience, if I can enthusiastically answer 'yes!' to all 9 of these questions, we are good to go.
Rebekah Donaldson, on 7/28/17 9:01 AM
Sometimes I pit my intuition against the real world at Which Test Won. One recent conversion optimization test on a lead generation form yielded results with a twist.
Rebekah Donaldson, on 11/15/15 9:00 AM
For years I've been online pals with Rick Roberge. When he gives advice, he serves it straight up. Now Rick and Unbound Growth co-founder Carole Mahoney have posted a 10-page whitepaper, "The Unbound Growth Map", designed to help new or established businesses get customers and get sustainable. Here are my takeaways from it.
Rebekah Donaldson, on 9/12/14 1:38 PM
Connecting with smart, ethical pros is rewarding. Connecting with creeps is not. Here’s how I filter requests before clicking ‘accept’ or ‘ignore’.
Rebekah Donaldson, on 8/26/14 9:17 AM
Think of platforms such as HubSpot and Volusion as well-equipped kitchens
Rebekah Donaldson, on 7/23/14 2:59 PM
It's important to respect the law of diminishing returns when revising marketing material.
Fiona Hughes, on 7/16/14 1:19 PM
B2B Marketing & PR Expert, Fiona Hughes shares advice on how to show prospects that you've done your homework and understand their needs.
Rebekah Donaldson, on 6/5/14 9:40 AM
If you are genuinely interested in firming up your connections, act like it
Rebekah Donaldson, on 10/1/13 9:43 AM
Blog conversations are great, but those take an uncommon degree of chutzpah. Anyway, the point is to foster fruitful interactions (see infographic below).
Rebekah Donaldson, on 1/15/13 7:30 AM
I worry every time I meet with a potential client that B2B marketing won't move the needle because of a gulf between Sales and Marketing. Here's what I do about it.