by Rebekah Donaldson, on 1/3/13 12:16 PM
by Rebekah Donaldson, on 12/3/12 1:00 PM
by Rebekah Donaldson, on 9/20/12 6:45 PM
There's lots of marketing blah blah out there about how inbound marketing focuses on drawing buyers in with quality content, and building a relationship with them by providing information that helps them.
by Rebekah Donaldson, on 9/2/12 12:56 PM
Here is a checklist we made for a client to capture how to combine inbound marketing tactics to get the best attendance and leads from putting on a series of webinars. This checklist complements a Webinar Campaign Countdown Timeline that we'll publish separately.
by Rebekah Donaldson, on 8/17/12 3:02 PM
by Rebekah Donaldson, on 11/26/10 11:45 AM
We were happy to see our partner HubSpot take home an award Nov. 9 at the 2010 Sales & Marketing 2.0 Conference in San Francisco (#sm20). And since they were unable to attend, I got to bask for a moment in their reflected glory, accepting the award on their behalf. HubSpot’s award for Best Alignment of Sales & Marketing deals with a subject dear to my heart: the sales-marketing divide. And, having brought clients to the HubSpot internet marketing platform, it was an honor to stand in for them on the physical platform in San Francisco.
by Rebekah Donaldson, on 11/15/10 3:00 AM
by Robert Celaschi, on 11/8/10 11:13 AM
by B2B Communications, on 10/14/10 11:23 AM
by Robert Celaschi, on 10/4/10 4:19 PM
This blog, started in 2007, reflects the thinking of B2B marketing executive Rebekah Donaldson and, from time to time, other team members at B2B. Articles are licensed under a Creative Commons Attribution 4.0 Intl License.