Red on Marketing Blog

Do Follow Technorati Guidelines; Don't Expect Business Blog Indexing

Technorati criteria are good guidelines for what to post for your audience; Just don't expect to get indexed there

Topics: Performance Lead Generation

Want B2B Website Traffic to Move? Stop Blowing Your Horn

Visitors won't get interested in your company until you show interest in them

Topics: Performance Lead Generation Design

Chart: 7 differences between inbound marketing and common practices

There's lots of marketing blah blah out there about how inbound marketing focuses on drawing buyers in with quality content, and building a relationship with them by providing information that helps them.

Topics: Performance Lead Generation

Webinar Marketing Checklist: 13 steps to get attendees & leads

Here is a checklist we made for a client to capture how to combine inbound marketing tactics to get the best attendance and leads from putting on a series of webinars. This checklist complements a Webinar Campaign Countdown Timeline that we'll publish separately.

Topics: Performance Lead Generation

3 Fierce Questions to Ask a B2B Marketing Consultant... Before Hiring

  
Topics: Performance Fun Lead Generation

A Huddle with B2B Sales and Marketing Pros in San Francisco

We were happy to see our partner HubSpot take home an award Nov. 9 at the 2010 Sales & Marketing 2.0 Conference in San Francisco (#sm20). And since they were unable to attend, I got to bask for a moment in their reflected glory, accepting the award on their behalf. HubSpot’s award for Best Alignment of Sales & Marketing deals with a subject dear to my heart: the sales-marketing divide. And, having brought clients to the HubSpot internet marketing platform, it was an honor to stand in for them on the physical platform in San Francisco.

Topics: Performance Lead Generation

B2B Content Marketing: Attack of the Blog Monster

 
Topics: Performance Fun Lead Generation

Content Marketing: Don’t Let This Happen to You

                
Topics: Performance Lead Generation Design

MarketingSherpa B2B Summit: Statistics, Social Media and the Sale

Topics: Performance Lead Generation

Calling Out the Trash

Why let companies get away with lazy B2B marketing?

Topics: Performance Fun Lead Generation Design