Rebekah Donaldson, on 8/17/12 3:02 PM
Rebekah Donaldson, on 3/8/11 10:12 AM
Rebekah Donaldson, on 11/26/10 11:45 AM
We were happy to see our partner HubSpot take home an award Nov. 9 at the 2010 Sales & Marketing 2.0 Conference in San Francisco (#sm20). And since they were unable to attend, I got to bask for a moment in their reflected glory, accepting the award on their behalf. HubSpot’s award for Best Alignment of Sales & Marketing deals with a subject dear to my heart: the sales-marketing divide. And, having brought clients to the HubSpot internet marketing platform, it was an honor to stand in for them on the physical platform in San Francisco.
Rebekah Donaldson, on 11/15/10 3:00 AM
Robert Celaschi, on 11/8/10 11:13 AM
B2B Communications, on 10/29/10 1:49 PM
NOTE: This article is part of the fluff-busting Dealbreakers! series (inspiration: 30 Rock).
Once you have decided that you need some kind of professional at the helm of your marketing effort, you still have to look inside your organization and decide if you want to bring in outside help. This is the classic inside/outside question:
B2B Communications, on 10/14/10 11:23 AM
Robert Celaschi, on 10/4/10 4:19 PM
Why let companies get away with lazy B2B marketing?
Rebekah Donaldson, on 9/27/10 3:22 PM
B2B Communications, on 9/17/10 2:16 PM
