In a world where 92% of B2B buyers turn to the web first when looking for service providers, effective internet marketing is essential. Cris will be writing about web marketing, search engine optimization, writing for the web and search engines, usability, conversion optimization, and user-focused design.
Cris’ insights are based on what works in the real world. Her 20 years’ communications experience spans web development, information architecture, user-interface design, usability, web copywriting, and search engine optimization.
Cris joined Business Communications Group in 2007. She helps our clients build B2B websites that engage business decisions makers, get to the top of Google search results through advanced SEO, and, through it all, stay focused on what it takes to build trust with savvy buyers.
Check out two of her recent articles posted at our company site: