Everyone is supposed to be nailing down their plans for 2010 marketing efforts. What will go in your 2010 marketing plan?
As I write this, MarketingSherpa’s 6th Annual B2B Marketing Summit 2009 in San Francisco is winding down. And I don’t want it to be over. Every session, every speaker, and every piece of content was focused on helping attendees conquer the challenges of B2B marketing.
Here are links to get some of the facts you need for smart 2010 marketing planning.
Every marketer needs practical, up-to-the-minute planning and budgeting help when it comes to 2010 planning. And with B2B case studies, examples, and statistics from MarketingSherpa, you can justify spending using real-life results and plan new programs based on actual trends.
Here are some questions you may be thinking about this Fall, and my ideas on finding answers:
a. Let’s start with tactics to be wary of:
b. If you only get one Sherpa resource, make it the 6th Annual ‘B2B Marketing Benchmark Report 2009-10’.
In it you’ll see:
Search Marketing Benchmark Report 2009-10 |
Should you bump up Adwords investment or focus on organic search?
a. Check out Cris Rominger’s article Effective Search Engine Optimization
b. Check out my article What’s Wrong with this Google Adwords Ad?
c. Consider diving deeper into what works and what’s a waste of time using Search Marketing Benchmark Report 2009-10. In it you’ll see:
a. Maybe. But probably you should get involved anyway. Here are 9 articles we’ve offered related to the business use of Twitter.
2009 Social Media Marketing and PR |
b. Next, consider this resource: 2009 Social Media Marketing and PR: Benchmarks and Best Practices. In it you’ll see:
And now a question for you. What will you do differently in 2010?