Has this ever happened to you: you’re tracking your email to see how many people open your message, how many click through to your website, etc. And parts of the report don’t match up?
My theory is that it’s not a glitch…it’s probably evidence of human nature at work.
That person may have gone to your company’s home page and followed links there. It’s very common for folks to do that though there is a link in an email or an ad that they’re “supposed” to use.
What’s your theory?