Marketers work hard to generate strong leads for the Sales team. So letting a good lead turn cold is money wasted, pure and simple.
How quickly should you follow up on Web leads? What follow-up days and times deliver the worst conversions?
New research presented at MarketingSherpa's October 2007 B-to-B Demand Generation Summit revealed the following interesting data:
Yes buts? Only true for some industries? Please weigh in.