Red on Marketing Blog

You've heard that the inbound marketing methodology provides higher return on investment than traditional marketing. How does that play out in a specific campaign?

After all these years helping business to business companies, I have something to admit: I have a total inferiority complex about being in marketing.

There's lots of marketing blah blah out there about how inbound marketing focuses on drawing buyers in with quality content, and building a relationship with them by providing information that helps them.

Here is a checklist we made for a client to capture how to combine inbound marketing tactics to get the best attendance and leads from putting on a series of webinars. This checklist complements a Webinar Campaign Countdown Timeline that we'll publish separately.

When your car performs poorly these days, you take it to an honest, well‐trained professional to figure out what’s not working, and the quickest, cheapest way to get optimum performance. You don’t just order up a bunch of parts and try putting them in yourself.

You can do it; data helps

We were happy to see our partner HubSpot take home an award Nov. 9 at the 2010 Sales & Marketing 2.0 Conference in San Francisco (#sm20). And since they were unable to attend, I got to bask for a moment in their reflected glory, accepting the award on their behalf. HubSpot’s award for Best Alignment of Sales & Marketing deals with a subject dear to my heart: the sales-marketing divide. And, having brought clients to the HubSpot internet marketing platform, it was an honor to stand in for them on the physical platform in San Francisco.