British “geek comedian” Tom Scott has come up with a set of journalism warning labels. He actually prints these out on stickers so he can paste them on the free newspapers he finds while riding the London Underground. While they are meant as a joke, they have a sting of truth to them:
Don’t you wish you could stick some similar labels on corporate marketing? I’m not talking about those instances when you know someone simply didn’t have the time and resources to do the job they might have liked. I mean when you know someone has gotten lazy, or thinks the audience is stupid, or has fallen in love with some technology that gets in the way of the message. I’d love to have a set of labels like these:
Want to play along? It’s fun and depressingly easy. Share some of the warning labels you’d love to attach to B2B marketing materials.