If a prospect clicks your ad, does that mean “your advertising works”?
What's wrong with this Adwords ad?
Is a click that takes a prospect from a paid ad to the advertiser’s website a case of advertising working?
Google Adwords says yes. I say heck no. So I’ve posted an illustration of how I think we differ at our site, in “What’s Wrong with this Google Adwords Ad?“.
What do you think?