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Forrester: is B2B marketing going obsolete?

Some marketers I know sense, on a gut level, that the marketplace has experienced a significant shift in power. No longer are just vendors hunting prospects. Prospects, now, are experienced marksmen too.

Learn more at the Forrester Research websiteWhat is your role now?


So… what now? What does this mean for B2B marketers? Should we change professions? Retool our company’s marketing?

Wait and see?

Fresh insights on Oct 29th

Laura Ramos, VP and Principal Analyst at Forrester Research Inc., has invited me to talk with her on the Forrester teleconference “Why B2B Marketing Risks Becoming Obsolete” on Wed, October 29th, 8-9 am PT.

Among other questions, she will address:

  • What factors increase the risk that marketing will become obsolete in B2B, high technology, and services firms?
  • What is B2B marketing’s biggest challenge in light of these changes?

Worth 1,000 words

Having been to many a marketing seminar since 1995, I was impressed when I got the material for this Forrester teleconference. The insights are fresh – and my expectations were high. I’ve started referring to one of the charts in client meetings. And Laura’s graphic illustrating B2B marketing 2.0 is worth 1,000 words.

To learn more and register

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Topics: Performance Lead Generation