Sales and marketing don't mix well at many organizations. But they should and they can.
I've added an article, "B2B Sales Tools That Work," to B2B Central about how B2B marketers can help develop sales tools that improve life on the front lines.
by Rebekah Donaldson, on 1/21/08 9:01 AM
Sales and marketing don't mix well at many organizations. But they should and they can.
I've added an article, "B2B Sales Tools That Work," to B2B Central about how B2B marketers can help develop sales tools that improve life on the front lines.
This blog, started in 2007, reflects the thinking of B2B marketing executive Rebekah Donaldson and, from time to time, other team members at B2B. Articles are licensed under a Creative Commons Attribution 4.0 Intl License.