Red on Marketing Blog

Can prospects find you?

Are you positioned so that decision makers who need your services, can find you?

When over 4,000 B2B technology buyers/decision makers were asked how they chose a new vendor or technology, 80% said they found the vendor — not the other way around. (Source: MarketingSherpa Business Technology Marketing Benchmark Guide 2007-2008)

What does this mean for your 08-09 B2B technology marketing efforts — does it mean you should scale back marketing efforts because your prospects find you anyway?

See my thoughts on what it means in my B2B Central article called “Ensuring Prospects Find You.”

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Topics: Performance