This ebook lists the telltale symptoms of six marketing mistakes and what companies should do instead. Get your copy by filling the form over to the right.

In Six Marketing Gotchas CEOs Can Avoid author Rebekah Donaldson describes the telltale symptoms of six marketing mistakes, why they cause problems, and what companies should do instead.

The material is short and easy to grasp but can save a company from wasting a lot of resources.

The ebook, available for instant download, covers:

• Tactics Tunnel Vision
• Hiring Specialists Too Soon
• Awareness - The Red Herring
• Push Marketing
• Coordinating Specialists
• Me-Too Marketing Plans

Marketing failures are costly even in a good economy. In the current recession, they can be fatal.

By directing a company's marketing dollars in the right channels, the CEO can be more confident that the company will:

• Get found by the right people
• Start meaningful conversations
• Alleviate worries about buying

For instant download of this ebook, fill the form at right.

B2B Communications is a full service marketing agency. We specialize in helping U.S. firms that have highly considered products or services.

We've guided the marketing of dozens of companies since the late 1990s. Not just companies like Allstate, Cisco Systems, Sutter Health, and SureWest. But many organizations with revenue of $1 million to $50 million, too.