Setting goals for PPC Marketing
Nearly half of US online ad spending goes to paid listings - and bids on popular PPC keywords are still rising. To win, you need the right metrics for your campaigns.
- Traffic is not a good indicator of success. Unless visitors convert, more traffic isn’t better.
- Time on your site isn't a good measure. In fact, effective design helps visitors find what they need faster.
- Comparing to any “industry conversion rate” isn't helpful either. There are just too many differences between companies, offers, and campaigns.
With the right Pay-Per-Click consultant helping you, you can track and raise your paid search ROI.
Pay-Per-Click marketing services
Business Communications Group is a Sacramento PPC marketing agency helping clients assess, plan, and implement pay-per-click campaigns.
If you have an ongoing program, we recommended assessing what's working and what's not using a PPC Adwords Audit. Often, the next step is completion of Competitive Analysis, and Keyword Research. We can also help you through Ad Copywriting, Landing Page Design and Development, Ongoing PPC Management, and Analytics Setup & Reporting.
Sidestepping the "gotchas" of a paid search campaign
Google touts that Adwords advertisers pay only if an ad is visible and compelling enough to prompt a click. And Google Analytics is helpful in tracking conversions. But what is connection between clicks and actual results like leads and sales?
Improving PPC landing page conversions
It's not up to Adwords to ensure your site is engaging to those who click through. It's up to you and your PPC marketing consultant.
We help you think beyond the click to get more conversions. How can we motivate visitors to take the desired action? People convert or abandon depending on what they find on the page they land at after clicking. Learn more >>