“They saw where we were and where we needed to be. Now our public message clearly conveys our strengths and successes."

Kathy Noorgard, CEO, PayDQ (Crescent Systems)

Shorten sales cycles with integrated B2B marketing communications

To reach the growing number of influencers in today’s b2b marketplace, you need an integrated marketing communications strategy that leverages multiple components and proven tactics.

Because we focus solely on b2b marketing communications, we understand how all available marketing tools can work together to ensure you invest wisely, seize opportunities, and maximize results.

Generate more leads & sales with an inbound, integrated approach

We help you engage with the best prospects earlier and gain visibility faster – by integrating inbound B2B internet marketing components such as Web, search, and social media, along with traditional marketing techniques in a closed-loop measurement system that delivers business results.

Integrated marketing components

B2B Marketing Research & Planning

To assess your customers’ perceptions of your company and its offerings and identify gaps between your current and desired market positioning. To develop marketing plans and tactics that achieve your business goals and to project your rate of progress and ROI in advance of every implementation.

B2B Sales Tools

To help unify messaging between marketing and sales and build collaborative relationships. To ensure your powerful marketing messages get integrated into sales tools and practices that get new sales members up and running quickly and help close more deals faster.

B2B Website Design

To establish a strong online presence via site design, development, and content. To create compelling, educational and persuasive content that resonates with your audience and adds to the site’s “stickiness” – keeping you in consideration throughout all phases of the buying cycle. To ensure you address the information needs of all buying committee members by providing easy access to information through an intuitive, user-based architecture and design.

B2B SEO - Search Marketing

To make sure prospects find you throughout all phases of the b2b buying cycle: awareness, research, evaluation, and purchase. To ensure your search engine optimization and search engine marketing target keywords that your prospects and customers are actually using to find your products and services.

B2B Social Media & PR

To raise visibility and credibility, leverage business development opportunities, and get you in front of decision makers with the power to buy. Get a better return on your investment with cost-effective outreach strategies that get media attention.

B2B Email Marketing

To educate, influence, and stay top-of-mind with prospects, customers, qualified leads, vendors, and colleagues. To glean information by measuring responses, and to feed leads to sales. To keep prospects warm and nurtured, upsell existing customers, generate more high-quality sales leads, strengthen your relationships overall, generate more referrals, and give sales intelligence that helps them convert more sales leads into sales.