Sacramento, Calif. – September 23, 2008 -- Sacramento B2B marketing consulting firm Business Communications Group LLC is now an Affiliate of MarketingSherpa, a research firm publishing case studies and benchmark guides for marketing professionals.
Business Communications Group applied in June 2008 to be an Affiliate and was chosen in August. Now the company gets copies of new MarketingSherpa products to review on its blog. And it is authorized to give discounts through its website and blog on all MarketingSherpa products.
“Red on Marketing, the blog by Business Communications Group president Rebekah Donaldson, provides marketing tips, tactics and insights for B-to-B marketers,” said Herb Jones, Marketing Alliance Manager for MarketingSherpa. “Donaldson has made frequent references to MarketingSherpa’s research over the years, and her approach of giving useful advice to her readers fits in well with MarketingSherpa’s research-based and practical marketing approach.”
“I wanted to be an Affiliate because I deeply admire MarketingSherpa. I know that they are completely independent, and I know first hand that their advice works,” said Donaldson. “I think one reason our clients rise to the top of Google rankings and see such a boost in new business opportunities is that we try to consistently apply the latest MarketingSherpa insights.
“This month many marketers are being asked ‘where is your marketing plan for 2009?’ Marketers need practical, up-to-the-minute planning and budgeting help for search marketing, online advertising, and email marketing. MarketingSherpa Benchmark Guides help you justify spending using real-life results. I think that’s why their guides are often sold out; why there are 76,000 readers of MarketingSherpa’s Best of Weekly email update; why thousands of marketers attend their annual conferences; and why The Economist and Harvard Business School's Working Knowledge Site have praised them.
“Financial advisors monitor Bloomberg to get the facts. Savvy consumers turn to Consumer Reports to get the facts. MarketingSherpa is a Bloomberg or a Consumer Reports for marketers.”
About MarketingSherpa
MarketingSherpa is a research firm publishing case studies, benchmark guides, handbooks, how-to newsletters, special reports, and exclusive data and metrics for an international community of hundreds of thousands of marketing, advertising and PR professionals. The firm is distinguished by its results-based and practical marketing information researched and written by its in-house reporters and researchers who track what works (and what doesn’t) in all aspects of marketing.
MarketingSherpa, which is a part of MECLABS Group, also hosts six annual summits attended by thousands of marketers, and offers its paid membership full access to its complete library of results-based marketing information. www.marketingsherpa.com/?9896
About Business Communications Group LLC
Business Communications Group LLC is the only Sacramento marketing consulting company specializing exclusively in business to business (B2B) marketing services. Since 2001, AeA, Allstate, Surewest, Sutter Health and 50 other firms have consulted Business Communications Group LLC for guidance that builds trust and accelerates sales. More info: www.b2bcommunications.com/sherpa or call 530-231-5397.