Business Communications Group publishes case study: Silvers HR gains notoriety
Sacramento, CA – February 1, 2008 -- Business Communications Group has published a new case study on expanding a California human resources firm's notoriety through public speaking and media relations efforts.
In the past Kim Silvers, founder and CEO of Silvers HR, had pursued public speaking on her own. She had landed invitations to speak at local functions. Now she was thinking bigger, and realized that “on a national or regional level, I was out of my league.”
Through collaboration with Business Communications Group, Silvers netted a 100% increase in highly targeted speaking engagements and editorial coverage in the Sacramento Business Journal and its email newsletter "Daily Update."
The Sacramento Business Journal receives several thousand unique visitors each day. Its Daily Update is distributed to several thousand regional business people each afternoon. In addition, the content that bizjournals.com posts is accessible to visitors to any one of 42 BizJournals.com sites that serve metro areas across the U.S. Overall, bizjournals.com receives 3.7 million unique visitors per month.
The full case study is available for free at www.b2bcommunications.com/silvershr.
Learn more about Silvers HR by calling (916) 791-8506 or visiting http://www.silvershr.com/.
Learn more about Business Communications Group at http://www.b2bcommunications.com/