Higher response rates. Better close rates. Shortened time to close. These are the reasons we market.
In b2b marketing, the bottom line is about generating awareness, attracting the right leads, and helping sales drive conversions - turning leads into prospects and prospects into sales.
Get better results for your marketing dollar
Our b2b marketing ROI best practices ensure you get better results for your marketing dollar—and are the reason our clients enjoy results like these:
- 412% increase in requests for information from prospects
- Marketing as the lead source for 70 – 90% of new opportunities
- More than 500% increases in yearly media coverage
- Doubled profits
- Double-digit revenue growth, year-over-year
- Triple-digit marketing ROI
Linking marketing goals to business goals
We know you need to see the numbers in order to make sound business decisions. That’s why our b2b marketing ROI approach keeps you informed from start to finish by:
- Projecting progress: We project the rate of progress and marketing ROI you can expect before every b2b marketing implementation.
- Measuring results: Each month, you receive an ROI spreadsheet that calculates your return on investment and gives you the numbers to prove your marketing dollars are paying off.
- Evaluating returns: We regularly evaluate your progress and results to ensure your returns are on track. We look at statistics such as:
- Response rates
- Percentage of responses that become qualified leads
- Close rates
- Time to close (length of sales cycle)
- Percentage of new business from marketing touches
- Email click-through rates
- Publicity value of articles published
- Amount of time spent on your website
- Number of return visitors to your website
Operating a closed-loop measurement system is hard work. We do it because we’re accountable to clients for tracking marketing ROI results – and because it helps you verify that your marketing dollars are well spent.