Linking marketing goals to business goals
We know you need to see the numbers in order to make sound business decisions. That’s why our business to business marketing ROI approach keeps you informed from start to finish by:
- Projecting progress: We project the rate of progress and marketing ROI you can expect before every b2b marketing implementation.
- Measuring results: Each month, you receive an ROI spreadsheet that calculates your return on investment and gives you the numbers to prove your marketing dollars are paying off.
- Evaluating returns: We regularly evaluate your progress and results to ensure your returns are on track. We look at statistics such as:
- Response rates
- Percentage of responses that become qualified leads
- Close rates
- Time to close (length of sales cycle)
- Percentage of new business from marketing touches
- Email click-through rates
- Publicity value of articles published
- Amount of time spent on your website
- Number of return visitors to your website
Operating a closed-loop measurement system is hard work. Not everyone wants to step onto the scale each month. We do it because we’re accountable to clients for tracking marketing ROI results – and because it helps you verify that your marketing dollars are well spent.