"This is one of the most effective collaborations I’ve ever had with an outside consultant. I am impressed.”

Kim Silvers, CEO, Silvers HR Management


Driving results with a business to business marketing ROI approach

Higher response rates. Better close rates. Shortened time to close. These are the reasons we market.

In b2b marketing, the bottom line is about generating awareness, attracting the right leads, and helping sales drive conversions – turning leads into prospects and prospects into sales. Our b2b marketing ROI best practices ensure you get better results for your marketing dollar—and are the reason our clients enjoy results like these: 

  • 412% increase in requests for information from prospects 
  • Marketing as the lead source for 70 – 90% of new opportunities 
  • Yearly increases in media coverage of over 500% 
  • Doubled profits 
  • Double-digit year-over-year revenue growth 
  • Triple-digit marketing ROI

Linking marketing goals to business goals

We know you need to see the numbers in order to make sound business decisions. That’s why our business to business marketing ROI approach keeps you informed from start to finish by: 

  • Projecting progress: We project the rate of progress and marketing ROI you can expect before every b2b marketing implementation.
  • Measuring results: Each month, you receive an ROI spreadsheet that calculates your return on investment and gives you the numbers to prove your marketing dollars are paying off.
  • Evaluating returns: We regularly evaluate your progress and results to ensure your returns are on track. We look at statistics such as:
    • Response rates
    • Percentage of responses that become qualified leads 
    • Close rates 
    • Time to close (length of sales cycle) 
    • Percentage of new business from marketing touches 
    • Email click-through rates 
    • Publicity value of articles published 
    • Amount of time spent on your website
    • Number of return visitors to your website

        Operating a closed-loop measurement system is hard work. Not everyone wants to step onto the scale each month. We do it because we’re accountable to clients for tracking marketing ROI results – and because it helps you verify that your marketing dollars are well spent.

        Next Step arrows

        Looking for bottom-line results from your marketing dollars?

        If you have a specific business goal, such as raising profits by 5%, and are able to track inbound leads, we can help you project the results you could expect from our b2b marketing services. To get started, contact Rebekah Donaldson online or by phone at 530-231-5397.

         

        Contact us

        Get in touch with the Sacramento marketing consultants at Business Communications Group:

        Contact person: Rebekah Donaldson
        Business Communications Group, LLC
        1524 Navajo Street, Davis CA 95616
        530-231-5397  
        Email: ask@b2bcommunications.com
        Website: http://www.b2bcommunications.com

         
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