Recent B2B Marketing News | Business Communications Group

Business Communications Group LLC to lead SARTA seminar "How to Succeed at Web Marketing in 2009"

Sacramento, Calif. - October 13, 2008 - Sacramento marketers Rebekah Donaldson and Cris Rominger of Business Communications Group LLC will lead the Sacramento Area Regional Technology Alliance (SARTA) Leadership Series seminar titled "How to Succeed at Web Marketing in 2009" on Wednesday, October 15, 2008 at 9:30am at the UC Davis Graduate School of Management at One Capitol Mall in Sacramento, California.

"Succeeding at web marketing is important for virtually all businesses – but none more so than early stage and small firms," said Rebekah Donaldson, president of Business Communications Group LLC. "Web marketing can bring outsized returns for a relatively modest investment. Plus, you can see what exactly works with your audience, unlike in offline mediums."

In a recent survey of 1,000 business decision makers by marketing research firm Enquiro, 92 percent of respondents said they turn to online resources in the early stages of the buying cycle. And 77 percent named Google as their first choice among all search engines.

"SARTA is committed to helping regional technology companies succeed," said JD Stack, chief executive officer of SARTA. "We wanted to give our members and all Sacramento region technology companies a leg up by having Rebekah and her team come in and tell what their secret is to getting strong web marketing results for technology and professional services firms."

Business Communications Group LLC launched a new website in February 2008 at www.b2bcommunications.com. Within 7 months, the website ranked number one out of three million results for the keyword "B2B marketing communications." The exposure has increased inbound leads by 500%.

The website of one of its Sacramento technology clients has, for over two years, been first in Google rankings out of 558,000 results worldwide for its most important keyword. "You turned our website into a lead machine," said this client in October of 2007.

Donaldson's October 5th blog post, "Oct 15 SARTA seminar “Web Marketing in 2009? provides a free public forum where seminar attendees will be encouraged to go after the live event if they have questions, answers, or updates related to the Oct 15th seminar.

SARTA seminar registration

SARTA website

Business Communications Group LLC website

Business Communications Group LLC blog

Red On Marketing blog readers invited to Forrester teleconference on the state of B2B marketing

Sacramento, Calif. – September 26, 2008 – Rebekah E. Donaldson, president and CEO of Business Communications Group LLC, announced today, through her blog, Red On Marketing, that she will join Laura Ramos, VP and Principal Analyst at Forrester Research Inc., on an upcoming Forrester teleconference about the state of B2B marketing.

Ramos will lead the Forrester teleconference “Why B2B Marketing Risks Becoming Obsolete” on Wednesday, October 29, 2008, 8:00 a.m.-9:00 a.m. Pacific time. Slides will be available 24-48 hours before the teleconference.

Donaldson will contribute thoughts and examples based on her firm’s B2B marketing experiences.

“Some marketers I know sense, on a gut level, that the marketplace has experienced a significant shift in power. No longer are just vendors hunting prospects. Prospects, now, are experienced marksmen too," said Donaldson. "So... what now? What does this mean for B2B marketers? Should we change professions? Retool our company’s marketing? Wait and see?"

Blog post

blog.b2bcommunications.com/2008/09/26/b2b-marketing-obsolete/

To register

www.forrester.com/rb/teleconference/why_b2b_marketing_risks_becoming_obsolete/q/id/5224/t/1

MarketingSherpa Chooses Business Communications Group LLC as an Affiliate

Sacramento, Calif. – September 23, 2008 -- Sacramento marketing consulting firm Business Communications Group LLC is now an Affiliate of MarketingSherpa, a research firm publishing case studies and benchmark guides for marketing professionals.

Business Communications Group applied in June 2008 to be an Affiliate and was chosen in August. Now the company gets copies of new MarketingSherpa products to review on its blog. And it is authorized to give discounts through its website and blog on all MarketingSherpa products.

“Red on Marketing, the blog by Business Communications Group president Rebekah Donaldson, provides marketing tips, tactics and insights for B-to-B marketers,” said Herb Jones, Marketing Alliance Manager for MarketingSherpa. “Donaldson has made frequent references to MarketingSherpa’s research over the years, and her approach of giving useful advice to her readers fits in well with MarketingSherpa’s research-based and practical marketing approach.”

“I wanted to be an Affiliate because I deeply admire MarketingSherpa. I know that they are completely independent, and I know first hand that their advice works,” said Donaldson. “I think one reason our clients rise to the top of Google rankings and see such a boost in new business opportunities is that we try to consistently apply the latest MarketingSherpa insights.

“This month many marketers are being asked ‘where is your marketing plan for 2009?’ Marketers need practical, up-to-the-minute planning and budgeting help for search marketing, online advertising, and email marketing. MarketingSherpa Benchmark Guides help you justify spending using real-life results. I think that’s why their guides are often sold out; why there are 76,000 readers of MarketingSherpa’s Best of Weekly email update; why thousands of marketers attend their annual conferences; and why The Economist and Harvard Business School's Working Knowledge Site have praised them.

“Financial advisors monitor Bloomberg to get the facts. Savvy consumers turn to Consumer Reports to get the facts. MarketingSherpa is a Bloomberg or a Consumer Reports for marketers.”

About MarketingSherpa

MarketingSherpa is a research firm publishing case studies, benchmark guides, handbooks, how-to newsletters, special reports, and exclusive data and metrics for an international community of hundreds of thousands of marketing, advertising and PR professionals. The firm is distinguished by its results-based and practical marketing information researched and written by its in-house reporters and researchers who track what works (and what doesn’t) in all aspects of marketing.

MarketingSherpa, which is a part of MECLABS Group, also hosts six annual summits attended by thousands of marketers, and offers its paid membership full access to its complete library of results-based marketing information. www.marketingsherpa.com?9896

About Business Communications Group LLC

Business Communications Group LLC is the only Sacramento marketing consulting company specializing exclusively in business to business (B2B) marketing services. Since 2001, AeA, Allstate, Surewest, Sutter Health and 50 other firms have consulted Business Communications Group LLC for guidance that builds trust and accelerates sales. More info: www.b2bcommunications.com/sherpa or call 530-231-5397.

Business Communications Group announces web content management system

Sacramento, Calif. -- April 12, 2008 -- Business Communication Group unveiled a web-based content management system for its clients today. The system lets the agency's clients manage many website updates themselves, from a Mac or PC.

Company president Rebekah Donaldson said Business Communications Group had launched three corporate websites in the CMS during beta testing in 2007.

Business Communications Group launched and is maintaining its new website www.b2bcommunications.com in the CMS
Infinium Communications launched its website, www.infiniumcom.com in 2007 using a free starter account in the system and is able to maintain its own website through the CMS
MSD Healthcare Consulting launched its website, www.msdhealth.com in 2007 using a free starter account in the system is able to maintain its own website through the CMS

"Creating an account is completely free," notes Donaldson in the blog post where she announced the availability of the CMS. "When you create an account, it comes with a free website to test-drive the software. You can upgrade, downgrade, and add additional websites anytime."

View the entire blog post at blog.b2bcommunications.com/2008/04/12/try-our-web-content-management-system/.

Learn more about Infinium Communications at www.infiniumcom.com.

Learn more about MSDHealth at www.msdhealth.com.

Learn more about Business Communications Group at www.b2bcommunications.com.

Sutter retains Business Communications Group for market research services

Sacramento, Calif. -- March 4, 2008 -- Sutter Health Sacramento Sierra Region has retained Business Communications Group for market research services.

"Business Communications Group came strongly recommended by those in its industry," says Lori Thielen, Marketing Director for the Sacramento Sierra Region of Sutter Health. "They have a solid reputation. And, in the course of a competitive selection process, they stood out as having a sound methodology for getting access to and measuring the perceptions of decision makers, then turning that data into actionable recommendations."

"We are pleased to have a chance to work with Sutter, one of the nation's leading not-for-profit networks of community-based health care providers," said Business Communications Group president Rebekah Donaldson. "Sutter Health-affiliated medical centers are ranked among America’s top hospitals by respected third parties, and I think this achievement reflects a culture and commitment to understanding the perspectives of both physicians and patients."

Learn more about Sutter Health at www.sutterhealth.org.

Learn more about Business Communications Group at www.b2bcommunications.com.

Green building expert hires Business Communications Group

Sacramento, Calif. -- February 12, 2008 -- MAK Design + Build has hired Business Communications Group for marketing consulting.

MAK is a Davis, Calif.-based green company providing full-service residential design & build construction company.

“We selected Business Communications Group because of its focus on marketing ROI and ability to execute,” said Ken Kirsch, co-owner and production manager, MAK Design + Build. “They create realistic marketing plans that are designed to get us the most bang for the buck.”

“Business Communications Group has stats that show its reasons and advice that makes sense," added Kirsch. "We needed them all along.”

MAK’s business model sets it apart from architectural firms and construction companies. Typically, a homeowner will hire an architect or designer to design the project and create drawings which are then distributed to several contractors for bids. MAK offers architectural design and construction expertise under one roof. This saves the client time throughout the project, and nothing is lost in translation between designer and builder.

“MAK is ahead of the curve in two ways,” said Rebekah Donaldson, president and CEO of Business Communications Group. “The all-in-one approach is more desirable to the end-customer, and the market is demanding new, environmentally-friendly technologies and sustainable building practices – MAK’s specialty. This is a firm positioned for rapid growth.”

Contact MAK at 530-750-2209 or go to www.makdesignbuild.com for more information.

To learn more about Business Communications Group, visit www.b2bcommunications.com.

Business Communications Group helps Silvers HR gain notoriety

Sacramento, CA – February 1, 2008 -- Business Communications Group has published a new case study on expanding a California human resources firm's notoriety through public speaking and media relations efforts.

In the past Kim Silvers, founder and CEO of Silvers HR, had pursued public speaking on her own. She had landed invitations to speak at local functions. Now she was thinking bigger, and realized that “on a national or regional level, I was out of my league.”

Through collaboration with Business Communications Group, Silvers netted a 100% increase in highly targeted speaking engagements and editorial coverage in the Sacramento Business Journal and its email newsletter "Daily Update."

The Sacramento Business Journal receives several thousand unique visitors each day. Its Daily Update is distributed to several thousand regional business people each afternoon. In addition, the content that bizjournals.com posts is accessible to visitors to any one of 42 BizJournals.com sites that serve metro areas across the U.S. Overall, bizjournals.com receives 3.7 million unique visitors per month.

Learn more about Silvers HR by calling (916) 791-8506 or visiting www.silvershr.com.

Learn more about Business Communications Group at www.b2bcommunications.com.

Telecom industry expert selects Business Communications Group for website consulting

Sacramento, Calif. – January 31, 2008 -- Infinium Communications LLP has hired Business Communications Group for B2B website consulting. Business Communications Group is writing website content and providing a website content management system (CMS) that lets Infinium change its own website content instead of outsourcing the task.

Infinium Communications' president Patrick Wefers has consulted with such leading telecommunications companies as AT&T, MCI/WorldCom and XO Communications since 1992.

The Infinium Carrier Services Division helps small and midsize businesses improve their profit margins by getting the best deal and support from their communications service providers. The Infinium Mobile Virtual Network Operators (MVNO) Division helps calling card and wireless services resellers enter the market faster and ‘out-service’ their competition – increasing loyalty, reducing customer churn, and improving the reseller’s margins.

“Their performance has been excellent,” said Wefers of Business Communications Group. “When they sent us a link to review our website I was extremely impressed. The writing is excellent and the website CMS is straightforward. I’m beyond pleased.”

Contact Infinium Communications at 916-577-1777 or www.infiniumcom.com.

Learn more about Business Communications Group at www.b2bcommunications.com.