Dive for reporter interest

Monday, February 25, 2008 - rebekah donaldson

When your competitors seem to be everywhere – in news articles, on the podium at conferences, in the winner’s circle for industry awards, and in analysts’ comments on market trends -- it’s not luck. They're using smart media relations skills to earn the media exposure they receive. And you can earn it too.

I've posted an article in B2B Central called "Improve Your Media Relations Skills and Land Valuable Interviews" sharing how I help clients land valuable interviews without a big media blitz.

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Contact Rebekah Donaldson with questions or comments at Ask@b2bcommunications.com

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3 comments (Add your own)

1. Kathi Vieser Bianco, associate editor, Area Development magazine and Halcyon Business Publications wrote:: One important thing to keep in mind is that particularly for smaller niche trade publications, most of the people doing the writing and reporting are freelancers...it's really the editors at the publications who are the key contacts for getting your name/organization into a story. When we assign stories for Area Development and our other publications, we always give the freelancer the names of contacts from our own lists to interview.
Trade pub editors are also looking for web-original material that won't go into their print publications--white papers and case studies that are industry-relevant are golden right now. And if you really want to make a friend of an editor, volunteer to do a blog for an industry trade publication's website...chances are good they're looking for people to do that.
March 7, 2008 @ 11:36 AM
2. Rebekah Donaldson wrote:: Great point Kathi. I gather Inc magazine is a great example... having laid off staff and shifted to freelancers, folks on the other side seeking attention for story ideas need to keep in mind that the folks they need to communicate with may not be on the pub's masthead/contact us page.

Also the blogging for an industry pub's website is a great idea -- there could be a clear win-win for the content generator and the content publisher.

Are any of you blogging for industry trade pubs -- perhaps to trade content for visibility?
March 7, 2008 @ 12:40 PM
3. Rebekah Donaldson wrote:: In re-reading I see that that my earlier post doesn't acknowledge a key point you made.

You make a valuable point that it's the editors, not the writers, who keep/toss story ideas at smaller niche pubs.

Now a question about appealing to these editors... can you expand on the idea about web-original material? What is or isn't web-original in your view?
March 7, 2008 @ 12:54 PM

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