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Sam helps ensure our clients' B2B websites are lead machines. He is skilled in every area of B2B internet marketing including B2B SEO, conversion best practices, and lead nurturing. He has built and managed many profitable e-commerce sites and has excellent insight into the entire commerce process.
Sam leads technical internet marketing projects at B2B Communications, including advanced search engine marketing and organic search engine optimization. Our B2B Business Writing Director, B2B Content Marketing Manager, and Web Design & Development Manager all collaborate with him in the course of helping clients build visibility, traffic, links, and leads.
Specifically, Sam is an expert in
- Search engine marketing
- Google Analytics
- Google Adwords
- Google Product Feeds
- RSS syndication
- Integration of website analytics with Salesforce and other customer relationship management systems
- Conversion optimization
- Web development on Joomla!, Hubspot, and other content management systems
- Shopping cart integration, including checkout best practices
- Marketing automation and lead nurturing
Sam has over 12 years experience in Internet marketing, product marketing, is a certified by Hubspot as an Inbound Marketing Consultant, has completed Inbound Marketing University training, and has volunteered as webmaster for Humanity of Southeastern Connecticut for 10 years.