B2B case study - B2B professional services firm increases revenue 56 percent

Results Snapshot

The B2B Communications team helped its client increase revenue by more than half, with less than 2% of its annual revenue invested in marketing.

The company

$15M B2B services company

The challenge

Firm lacked inbound qualified leads, marketing systems, marketing staff, and a modern website.

What we did

Brand strategy, website design, marketing materials, lead generation, email marketing, public relations, and coaching.

Results

56% revenue increase and 501 new sales opportunities

Key takeaways

It paid to outsource the marketing function. Using only revenue as a metric, this client realized 1705% ROI in 36 months.